24 Hours of Booty to Open 2010 Event Registration Jan. 4 – Slots limited to first 1,200 riders

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CHARLOTTE – 24 Hours of Booty, Inc., which runs the Official 24-Hour Cycling Event of the Lance Armstrong Foundation, announced today that registration for The Ninth Annual 24 Hours of Booty in Charlotte will officially open on Monday, Jan. 4, 2010.

The annual charity cycling event – geared for teams and individuals and open to participants of all ages and skill levels – is scheduled to roll on the “Booty Loop” in Myers Park from 7 p.m. Friday, July 30 to 7 p.m. Saturday, July 31, 2010. Event registration will be capped at the first 1,200 registrants. Carolinas Medical Center’s Blumenthal Cancer Center is the presenting sponsor of this year’s event where participants gather at the Queens University of Charlotte athletic fields for camping, food and fun. For more information about fundraising commitments and to register for the event, visit www.24hoursofbooty.org.

“24 Hours of Booty has become a great tradition in the Charlotte community as we all join together to raise money for amazing cancer organizations, so we are excited about kicking off the new decade by launching our 2010 registration drive,” said Basil Lyberg, executive director of 24 Hours of Booty. “We anticipate the event registrations closing early as in years’ past and urge people to sign up now. We appreciate the community’s support and look forward to another fantastic event this July.”

In addition to the Charlotte event, 24 Hours of Booty will also host the Second Annual 24 Hours of Booty of Columbia, Md. at Gateway Business Park “Booty Loop” on Aug.28-29 and its inaugural event in Atlanta on Oct.2-3. The location is still being determined for the Atlanta event.

In 24 Hours of Booty’s eight-year history, more than 6,000 riders have raised more than $3.7 million. This year’s event in Charlotte included 1,200 riders from 24 different states, and more than 250 volunteers. Also in 2009, 24 Hours of Booty, Inc.raised more than $1 million with events in Charlotte, N.C. and in Columbia, Md.

About 24 Hours of Booty
24 Hours of Booty, Inc. is a registered 501(c)(3) non-profit charity located in Charlotte that provides extraordinary cycling events that are safe, fun, and open to all levels of cycling ability. Its mission is to conduct 24-hour cycling events that increase public awareness, funds, and support for the Lance Armstrong Foundation and local cancer organizations. Local organizations include The Keep Pounding Fund at Carolinas Medical Center and the Brain Tumor Fund for the Carolinas in Charlotte, and the Ulman Cancer Fund for Young Adults and Johns Hopkins Medicine in Columbia, Md. For more information, call 704-365-4417 or toll-free at 877-365-4417, or visit www.24hoursofbooty.org.

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