ACS Launches Pink Porch Campaign to Create Awareness and Funds for Breast Cancer

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The American Cancer Society (ACS) recently announced that it is launching the “Pink Porch Campaign.” Through the campaign, individuals are invited to purchase a pink light bulb and install it in a visible location (such as a front porch or yard light) during October which is National Breast Cancer Awareness Month.

The pink bulbs are available for $5 at the following ACE Hardware locations:
· Blackhawk Ace Hardware, 4225 Park Rd., Charlotte
· Ferguson’s Ace Hardware. 2267 Lincolnton Hwy, Cherryville
· Eason’s ACE Hardware, 3347 S. NC HWY 127, Hickory
· Locust Ace Hardware, 217 Town Center Dr., Locust
· Morganton Ace Hardware, 526 W. Fleming Dr., Morganton
· Rockwell Ace Hardware, 229 East Main Street, Rockwell
as well as from the American Cancer Society directly at 1901 Brunswick Avenue, Suite 100, Charlotte.

“Finding breast cancer early can mean the difference between life and death,” said Dana Hamilton, project manager of ACS Making Strides Against Breast Cancer in Charlotte. “What could be more visible than turning a pink light bulb on for your neighborhood to see? These pink bulbs lit up across the region will serve as a reminder to make that all important appointment for a medical check-up or mammogram.”
Money raised through the Pink Porch Campaign will be added to that raised during the Making Strides Against Breast Cancer event on October 29, 2011, at the NASCAR Hall of Fame in Charlotte. More than 5,000 individuals are expected to participate in this powerful and inspiring event that celebrates people who have battled breast cancer, educates people about ways to reduce their risk and empowers communities to join the fight. For more information, visit StridesCharlotte.org or call 704-552-6147.

All funds will support American Cancer Society breast cancer efforts. ACS currently invests more in breast cancer research to better understand, prevent and cure the disease than in any other cancer site. Of the researchers receiving Society funding throughout the years, 44 have gone on to win the Nobel Prize. The American Cancer Society has played a role in nearly every major cancer research breakthrough in recent history, including:
· funding research into breast-conserving surgery, using lumpectomy plus radiation for treatment;

· establishing mammography as the gold standard to find breast cancer early;

· discovering lifesaving treatments (such as Herceptin) to improve breast cancer survival and drugs (such as Tamoxifen) to reduce the risk of second or first breast cancer;

· discovering genes for inherited breast and colon cancer;

· confirming the knowledge that genetics, diet, lack of exercise, and alcohol abuse can increase cancer risk; and

· discovering cancer-causing oncogenes and tumor-suppressor genes.

About the American Cancer Society
The American Cancer Society combines an unyielding passion with nearly a century of experience to save lives and end suffering from cancer. As a global grassroots force of more than three million volunteers, we fight for every birthday threatened by every cancer in every community. We save lives by helping people stay well by preventing cancer or detecting it early; helping people get well by being there for them during and after a cancer diagnosis; by finding cures through investment in groundbreaking discovery; and by fighting back by rallying lawmakers to pass laws to defeat cancer and by rallying communities worldwide to join the fight. As the nation’s largest non-governmental investor in cancer research, contributing about $3.4 billion, we turn what we know about cancer into what we do. As a result, more than 11 million people in America who have had cancer and countless more who have avoided it will be celebrating birthdays this year. To learn more about us or to get help, call us any time, day or night, at 1-800-227-2345 or visit cancer.org.

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