Based on the insight from the Always #LikeAGirl campaign that half of girls lose confidence at puberty, Always is partnering with retailers to encourage girls to pursue their goals and build their confidence. As part of this work, Always and Target are pleased to announce their support of Girls on the Run, a non-profit organization that provides a physical activity-based positive youth development program to girls in third to eighth grades.
According to Girls on the Run, starting at the age of nine, girls’ confidence begins to drop, and by the time they reach the age of 10, their physical activity levels begin to follow suit. In the spirit of continuing to support girls throughout adolescence, Target with the support of Always is donating $1 million to Girls on the Run. As nearly half of participants require some level of financial assistance, this donation will help remove financial barriers and allow thousands more girls nationwide to enroll in Girls on the Run.