Bank of America Introduces Online Car Buying Center

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Bank of America has introduced the Car Buying Center, a unique online resource designed to make shopping for a new or used car easier for consumers. By using the site (www.bankofamerica.com/carbuyingcenter), consumers can take advantage of Bank of America’s car buying power as a leading auto financier and benefit from the low price guarantee on new cars purchased through the site. This new online research and purchase tool is powered by Zag, a division of TrueCar Inc. and a leading provider of private-label online and mobile car buying programs.

“Bank of America is committed to developing innovative products and services that meet our customer’s changing needs,” said Ellie Clarke, president, Bank of America Dealer Financial Services. “We’re listening to our customers and understand they are looking for an easy and convenient way to shop online for a vehicle. At our online Car Buying Center, you can compare prices, see photos and read user reviews, customize your options, get a low price guarantee from certified dealers, and apply for a loan on a new or used car. It’s all in one place.”

Car Buying Center enhances the car buying experience for customers by making it easy to research inventory and get:

• A competitive, upfront price in writing, which will be honored by Bank of America certified dealers.
• The ability to lock in a haggle-free price with a local Bank of America certified dealer while online.
• Average savings of $4,356* off MSRP (Note:Prices vary by area. Savings are based on actual customer transactions reported by Zag as of October 1).
• The ability to apply for a loan to finance a new or used car purchase.

Car Buying Center connects consumers with over 4,000 Bank of America certified dealers across the country who are committed to upfront, haggle-free pricing and the bank’s standard of excellent customer service. Customers can then benefit from Bank of America auto financing, which provides clear and easy-to-understand terms and conditions at attractive rates.

For more information, visit www.bankofamerica.com/carbuyingcenter.>

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