Colgate-Palmolive Awards Starlight Fun Center to Charlotte’s Levine Children’s Hospital

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Colgate-Palmolive has awarded a Starlight Fun Center™ to Charlotte’s Levine Children’s Hospital as part of its annual “Show the Love” online challenge – an interactive campaign that engages the public in awarding Starlight Fun Centers™ to children’s hospitals throughout the country.

Starlight Fun Center™ mobile entertainment units feature a Sharp AQUOS™ LCD TV, DVD player and Nintendo Wii™ gaming system to provide hours of fun and distraction to pediatric patients and their families. For children who may be facing surgery, enduring long outpatient treatments or fighting loneliness after hospital visiting hours have ended, Starlight Fun Centers™ provide a comforting break.

In celebration of its 20 year partnership with Starlight Children’s Foundation, Colgate expanded this year’s “Show the Love” online challenge. In addition to awarding one Starlight Fun Center™ to each of the 20 participating hospitals, Colgate will be donating one Starlight Fun Center™ every day throughout the month of February.

Show the Love and help Charlotte’s Levine Children’s Hospital receive an additional Starlight Fun Center™ by voting online every day at www.colgate.com/showthelove!

“Show the Love” Online Challenge Details
Now through Sunday, February 28, 2010 consumers can visit www.colgate.com/showthelove to vote for their local participating hospital. The participating hospital to receive the most online votes by 12:00AM EST , each day will be awarded a Starlight Fun Center™.

Each participating hospital is eligible to receive a maximum of three Starlight Fun Centers™. A total of 48 Starlight Fun Centers™ will be awarded through this year’s “Show the Love” online challenge. Additional rules and restrictions are available on Colgate.com.

Colgate-Palmolive Celebrates 20 Year Milestone
Colgate-Palmolive proudly celebrates its 20th year of partnering with Starlight Children’s Foundation, a nonprofit organization dedicated to helping seriously ill children and their families cope with the challenges that accompany prolonged childhood illness.

During the two-decade partnership, Colgate has donated more than 1,190 Starlight Fun Centers™ and more than $8 million to Starlight to promote Starlight’s mission and help improve the lives of young patients and their families.

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