Continuing to set a new bar in convenient, healthy dining, Extreme Pita announces the opening of its newest restaurant in Charlotte. Located in Ballantyne Village, the new restaurant is the Canadian franchisor’s first franchise location in the area and part of an expansion initiative that calls for 15-20 restaurants throughout the greater metropolitan area in the next five years. Extreme Pita will be hosting a grand opening event January 29-30, during which time customers will receive half-priced pitas. In addition, the first 25 customers will receive free pitas for an entire year. “We’re extremely excited about bringing Extreme Pita’s fresh and healthy menu to Charlotte,” said Tracy Olson, owner and operator of the new restaurant. “We look forward to feeding the local appetite and answering the call for healthful quick serve alternatives.” Positioned in a niche between monster fast food outlets and fast casual dining environments, Extreme Pita offers consumers convenience and value with its large selection of fresh and nutritious pita sandwiches. Featuring a “no rules” menu that customizes every rolled pita to suit the individual tastes of its health conscious customers, Extreme Pita serves all pitas fresh or sautéed in water, not oil, right in front of the customer. Sandwich options range from tuna, steak and ham to vegetarian options, including falafel and hummus, among others. According to Olson, Extreme Pita’s fresh and healthy menu is keeping the burgeoning franchise ahead of the competition, emphasizing that while the down economy has forced some consumers to reduce their frequency of eating out, others are simply looking for more healthful and cost-conscious options. “The current economic climate presents a great opportunity for us, as consumers are constantly making trade-offs and looking for value when it comes to their dining options,” she added. “While many consumers are downgrading from casual dining to QSR, they prefer not to compromise their choice in food. Good economy or bad, customers want to enjoy foods they crave without sacrificing freshness, nutritional value and taste.” Extreme Pita was co-founded by Alex and Mark Rechichi in 1997. Their desire was to provide a product that would compete against traditional fast food concepts. Right from the start their idea was simple – sell fresh and healthy food. After a great deal of research and experimenting, Extreme Pita became the answer to this quest. Today the company boasts more than 235 locations in North America and is experiencing a double digit growth rate. For more information on Extreme Pita, visitwww.extremepita.com.