Jessica Simpson To Kick Off Jeanswear Collection In Charlotte

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Jessica Simpson has taken the music, fashion and entertainment industries by storm, and now she’s
taking on Belk Department Stores! Kicking off a national tour of special appearances to promote the
launch of her new Jeanswear Collection, the star will be hosting an in-store signing at Belk South Park,
on September 18, 1-4 pm.

“I am so excited to share the magic of my denim!” Simpson says about the addition of jeanswear to her
eponymous and hugely successful collection. “It is comfortable, affordable, trend-right, and you will look
hot, guaranteed! I am already wearing them and loving them!”

Simpson will meet fans on the 3rd floor, adjacent to her Jeanswear and footwear shop-in-shops with any
$50 Jessica Simpson Collection purchase. Customers will also receive a personalized autograph and gift
bag including a “Layer Me” T-shirt from the new collection and a sample of Jessica’s latest fragrance,
Fancy Nights, while supplies last.

One lucky fan will receive the chance of a lifetime to “Get Styled by Jessica”, winning a Jessica Simpson
Collection wardrobe hand-picked and presented by Jessica herself! Customers can register to win instore
beginning two weeks prior to the event and online at www.jessicasimpsoncollection.com/Belk.

The line includes four core denim fits – Jegging, Skinny, Boot-cut, and Flare – in a variety of inseams and
washes, ranging from $49 – $69, as well as woven and knit fashion tops and jackets, ranging from $29-
$79. The Jessica Simpson Collection offers consumers fashion forward, contemporary products in over
twenty categories, and is available in over 3000 stores nationwide.

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