Registration for 10th Annual 24 Hours of Booty Charity Cycling Event to Open Jan. 5 – Slots limited to first 1,200 riders

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– 24 Hours of Booty, Inc., which runs the Official 24-Hour Cycling Event of LIVESTRONG and the only national 24-hour road cycling charity event in the country, announced today that it will be kicking off registration for its three events, including the 10th Annual 24 Hours of Booty presented by Blumenthal Cancer Center in Charlotte, on Wednesday, Jan. 5, 2011 at 9 a.m.

The annual charity cycling event in Charlotte – geared for teams and individuals and open to participants of all ages and skill levels – is scheduled to roll on the “Booty Loop” in Myers Park from 7 p.m. Friday, July 29 to 7 p.m. Saturday, July 30, 2011. Event registration will be capped at the first 1,200 registrants.Carolinas Medical Center’s Blumenthal Cancer Center is the presenting sponsor of this year’s event where participants gather at the Queens University of Charlotte athletic fields for camping, food and fun. For more information about fundraising commitments and to register for the event, visitwww.24hoursofbooty.org.

In addition to the Charlotte event, 24 Hours of Booty will also host the Third Annual 24 Hours of Booty of Columbia, Md. at the Gateway Business Park “Booty Loop” on August 27-28, 2011 and the Second Annual 24 Hours of Booty of Atlanta at the Stone Mountain “Booty Loop” in Fall 2011.

24 Hours of Booty will also offer its reboot program again for the Charlotte event, whereby reboot riders can ride between 10:00 a.m. – 7:00 p.m. onSaturday, July 30. A $25 registration fee and $100 fundraising commitment is required to participate in the program. All reboot participants will have full access to drinks and snacks, receive an event t-shirt, and be eligible for fund-raising prizes. For more information, contact info@24hoursofbooty.org.

“This coming year will be a banner one for us as we celebrate our tenth anniversary of the Charlotte event and continue to grow the events in Atlanta and Columbia,” said Basil Lyberg, executive director of 24 Hours of Booty. “The 2010 Charlotte registration drive closed out in just ten days so we are anticipating the 2011 registration drive to fill up even faster. Our goal is to break the 10,000-rider mark for all years and events combined in commemoration of our tenth-year event. We look forward to another fantastic event this July and appreciate the community’s support in our fight against cancer.”

About 24 Hours of Booty
24 Hours of Booty, Inc. is a registered 501(c)(3) non-profit charity located in Charlotte that provides extraordinary cycling events that are safe, fun, and open to all levels of cycling ability. Its mission is to conduct 24-hour cycling events that increase public awareness, funds, and support for the Lance Armstrong Foundation and local cancer organizations. Local organizations include The Keep Pounding Fund at Carolinas Medical Center and the Brain Tumor Fund for the Carolinas in Charlotte, the Ulman Cancer Fund for Young Adults in Columbia, Md., and Children’s HealthCare of Atlanta.

In 24 Hours of Booty’s nine-year history, more than 7,500 riders have raised more than $5 million. Last year’s events included the Ninth Annual 24 Hours of Booty presented by Blumenthal Cancer Center in Charlotte and the Second Annual 24 Hours of Booty of Columbia, Md., and the inaugural 24 Hours of Booty of Atlanta, which collectively raised more than $1.5 million. For more information, call 704-365-4417 or visitwww.24hoursofbooty.org.

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