Salsarita’s Launches Unique Coupon Swapping Holiday Promotion

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Charlotte, NC – Salsarita’s Fresh Cantina, one of the nation’s fastest growing, fast-casual Mexican restaurant chains, is celebrating December with a special “Spin the Wheel” promotion at the Ballantyne Quad location on 14021 Conlan Circle in Charlotte. Guests are encouraged to bring in any valid coupon and trade it in for a chance to spin the wheel to win a menu discount.

“During the holidays consumers are inundated with coupons they don’t use or need. Salsarita’s is offering our Ballantyne customers a chance to trade any coupon in at checkout for a chance to win a free menu item or discount,” said Patricia Morris, brand manager, Salsarita’s Fresh Cantina. “You can bring in a coupon for an oil change, dry cleaning or even another restaurant as long as it is valid.”

The promotion is being tested at this single corporate location for the month of December and if successful, will be rolled out to franchisees nationwide in 2010. Prizes include various discounts off entrée menu items, a complimentary meal or a free cookie. Guests landing on the grand prize spot will be entered into a weekly drawing in which they’ll have the chance to win a year’s supply of free burritos. Typically, in-store promotions are piloted at selected corporate locations and then expanded systemwide based on the campaigns’ effectiveness.

“Many chains discourage couponing, which we feel is counter intuitive for our fast casual offering since customers are seeking ways to save on restaurant meals now more than ever,” said Paul Mangiamele, president and CEO, Salsarita’s Fresh Cantina. “Ultimately, we want our customers to become lifetime guests and this unique promotion is focused on delivering value, while exposing our guests to our legendary food and hospitality.”

Salsarita’s specializes in serving made-to-order burritos, tacos, tortilla pizzas and taco salads. Prepared fresh-daily in each restaurant, guests can enjoy high-quality dishes featuring ground beef, grilled chicken, grilled steak, or pork, grilled shrimp and fresh vegetables. Salsarita’s also offers a choice of 13 delicious fillings and four homemade salsas. Every order is prepared in full view of customers in a 700-square-foot display kitchen with a contemporary Hispanic motif.

With new locations opening across the country, Salsarita’s is one of the leading fast-casual fresh-Mexican restaurants in the United States, and is quickly gaining brand recognition and a reputation for quality and legendary hospitality.

“In today’s tough economy, we thought this would be a unique and fun way to offer our loyal guests a price break over the holiday season, said Morris. “We invite family and friends to stop in and take advantage of the promotion and enjoy our delicious Fresh-Mexican fare.”

Salsarita’s is currently looking for qualified candidates with food service, operations or real estate experience to join its team as area representatives, area developers or single-unit franchisees. The estimated initial investment for a traditional restaurant is between $296,700 and $577,100 depending on the real estate selection ranging from 2,200 to 2,700 square-feet, which includes a $25,000 franchise fee. The company’s comprehensive training and support program includes a three-week Burrito Boot Camp at the corporate headquarters, pre- and post-grand opening on-site support and ongoing business coaching.

About Salsarita’s Fresh Cantina
Founded in 2000, Salsarita’s Fresh Cantina is one of the fastest-growing Mexican fast-casual Mexican restaurant chains, recognized for its people, food and world-class hospitality. Customers can create delicious made-to-order meals from a flavorful Mexican menu that offers burritos, tacos, quesadillas, nachos, tortilla-crusted pizzas and salads with a wide selection of meats, fresh vegetables and homemade salsas in lively, family-friendly environment. The company is currently closing in on its first hundred restaurants with the goal of opening 200 restaurants by the end of 2012. For general information, please visit www.salsaritas.com or call 704-540-9447. For franchising information, please visithttp://www.salsaritasfranchising.com or call 866.61SALSA.

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