Simon Fashion Show At SouthPark Friday and Saturday, October 22 – 23

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This fall Simon Property Group, Inc. (NYSE:SPG) will bring high-energy runway shows to shoppers across the nation with Simon Fashion Now™ presented by Land Rover Charlotte. This free, dynamic celebration of style will make a stop at SouthPark on October 22 – 23. Spotlighting must-have trends for fall from fashionable SouthPark retailers, Simon Fashion Now is bringing the drama and excitement of runways shows to stylish shoppers in Charlotte.

Simon Fashion Now’s style expert Bobbie Thomas will offer SouthPark event attendees inspiration and advice. Currently, millions of people wake up to catch Bobbie on NBC’s “Today Show”, where she serves as Style Editor. Bobbie’s national column “The Buzz” featured in In Touchweekly magazine for more than seven years, highlighted Hollywood’s hottest fashion and beauty must-haves.

“Simon Fashion Now is all about the realistic runway and making it easy for shoppers to create their own look immediately after seeing it in the fashion shows,” said Simon Fashion Now style expert Bobbie Thomas. “Consumers like Simon Fashion Now because they get an instant tutorial on what’s hot for the coming season and I look forward to working with shoppers in Charlotte to help select style choices that reflect their inner personality.”

Runway shows rivaling fashion industry shows in production values will take place during Simon Fashion Now. Yet unlike the industry shows that preview styles unavailable for several months, Simon Fashion Now makes the hottest men and women’s fashions of the season accessible; every look from the runway can be immediately found at retailers within SouthPark.

“We provide the NOW factor which allows shoppers to purchase everything they see on the runway that same day,” said Shari Simon, senior vice president of corporate marketing. “Since every price point is featured, no consumer group is excluded.”

Simon Fashion Now events begin at SouthPark on Friday, October 22 in Circle Court. The evening kicks off at 5 p.m. with Trends & Friends Night, an evening of fashion, cocktails and bites. Participating retailers will offer exclusive special deals, demos and sampling. Trends & Friends Night will offer tasty fare from Blynk Organic, California Pizza Kitchen and San Antonio’s Modern Mexican as well as beats from a live steel drum band playing sounds of the beautiful Caribbean island of Anguilla – all free of charge. Throughout the evening, attendees can view fashion shows featuring retailers such as Aeropostale, bebe, Caché, Francesca’s Collections, GUESS, Jessica McClintock, Lucky Brand, Nine West, Pure, Sedona Boutique, True Religion and White House Black Market, among others. Shoppers can expect to see an abundance of styles for men and women ranging from casual weekend wear and stylish outfits for the office, to show-stopping looks for a night on the town. The highlight of the evening will be the Go Red Fashion Show featuring local female celebrities modeling red fashions by Macy’s in support of the American Heart Association. Guests are invited participate in a silent auction, and 100 percent of the proceeds will benefit the American Heart Association.

Simon Fashion Now continues Saturday, October 23 at 12:30 p.m. with children’s fashion show featuring local children making their runway debut in styles from Belk, Gap Kids, Gymboree and Janie & Jack. The day will continue with four additional shows showing Charlotte shoppers the hottest trends for fall from stores including Belk, Dillard’s and Neiman Marcus as well as Banana Republic, Brooks Brothers, Chico’s, Cole Haan, Gap, J. Jill, The Limited, Solstice, Tommy Bahama and Tumi. In addition to the runway shows, fashion and beauty experts will offer advice and insight into this fall’s cosmetic trends, highlight the must-have accessories of the season, and offer tips on updating a wardrobe without breaking the bank.

“We have an extraordinary shopping and style experience lined up for this season’s Simon Fashion Now, enabling our shoppers to get an up-close, multi-faceted look into this exciting world of fashion,” said Nicole Kennon, director of marketing & business development at SouthPark.

Simon Fashion Now is also on Facebook – fashionistas looking for the latest style news, contests, photos and event information for each stop can visit www.facebook.com/SimonFashionNow.

The following properties are featuring Simon Fashion Now™ this fall:
• The Galleria – Houston, TX September 9 – 11
• Stanford Shopping Center – Palo Alto, CA September 24 – 25
• Burlington Mall – Boston, MA October 1 – 2*
• Roosevelt Field – Garden City, NY October 15 – 16*
• South Park – Charlotte, NC October 22 – 23*
*Bobbie Thomas appearance
Simon Fashion Now tour models are provided by Page Parks Agency. Simon Fashion Now at SouthPark is presented by Land Rover Charlotte and sponsored by the beautiful Caribbean island of Anguilla.

About Simon Fashion Now™
The concept of Simon Fashion Now was conceived through grand opening events at properties like The Galleria in Houston, TX, The Forum Shops at Caesars in Las Vegas, NV and The Domain in Austin, TX. Through the success of these events, which became fashion focused in 2003, Simon decided to take the events national and Simon Fashion Now was introduced. The contemporary program was designed to make the runway relevant for the everyday fashionista. Spring 2010 stops included The Westchester in White Plains, NY; La Plaza Mall in McAllen, TX; The Fashion Mall at Keystone in Indianapolis, IN; Lenox Square in Atlanta, GA; The Domain in Austin, TX and The Galleria in Houston, TX.

About Simon Property Group
Simon Property Group, Inc. is an S&P 500 company and the largest real estate company in the U.S. The Company currently owns or has an interest in 393 retail real estate properties comprising 263 million square feet of gross leasable area in North America, Europe and Asia. Simon Property Group is headquartered in Indianapolis, Indiana and employs more than 5,000 people worldwide. The Company’s common stock is publicly traded on the NYSE under the symbol SPG. For further information, visit the Simon Property Group website at www.simon.com.

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2 COMMENTS

  1. I was wondering how I would go about getting my daughter in the fashion show coming up in October in Charlotte NC. Is there any contact info available?
    Thanks,Hannah Stover

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