Twenty years and more than 1 million haircuts after opening her first Cozy’s Cuts For Kids salons in New York City, Cozy Friedman is tackling the beauty market with specially curated products to redefine children’s hair care. Her product line, SoCozy, is the first salon-formula hair care line for kids. Featuring a comprehensive line of highly effective, salon quality, non-toxic solutions to the most common hair problems, in appealing packaging, with great scents for parents and children alike, SoCozy, will be exclusively available in Target stores nationwide this spring.
“I saw an unmet need,” Friedman explains. “Nowhere in the market could you find children’s hair care products with premium, high-quality ingredients in kid-safe, custom developed formulations and at accessible price points. Parents were being forced to choose between using baby shampoo, brands marketed for kids without specialized formulas, or using their own adult salon brands on their children. We faced the same problem in our Cozy’s Cuts for Kids salons, and that’s how SoCozy was born.”
In 2012, Friedman partnered with beauty industry veteran Scott Gurfein to prepare the SoCozy brand for mass distribution. “We both saw the untapped children’s hair care category as a rare and unique opportunity to win the trust of parents” said Friedman.
The collection consists of a full range of high performance, great-smelling hair care products for children that are non-toxic, and free of parabens, sulfates, phthalates, synthetic color, propylene glycol, gluten, wheat and nuts. Each product is “kid tested, Cozy approved,” with formulations designed to solve the real hair care problems kids and parents face every day.
Key products from the collection include:
- Crazy bed head that’s tied up in tangles and knots? No more with Cinch Detangler + Leave In Conditioner! Instantly detangle without pulling or tugging, so no tears. Ever. Get an added boost with Behave Styling Mousse for extra volume, bounce, and smooth shiny hair.
- Dry frizzy hair? Say bye-bye with Cinch 3 in 1 Shampoo + Conditioner + Body Wash, which nourishes and hydrates hair with keratin, soy protein’s and kiwi fruit extracts. Get extra climate control by taming your kid’s mane with Behave Styling Cream, keeping ever strand in place, smooth and silky.
- Fear the creepy crawlers? Don’t fret! SoCozy has you protected with Boo! Lice Prevention Spray and Shampoo, Gentle enough for everyday use to help prevent the dreaded lice.
“Premium hair care trends for children are on the rise and we are proud to be at the forefront of this trend with the support of Target,” said Friedman.
Author and beauty veteran Cozy Friedman first opened Cozy’s Cuts For Kids, a premiere children’s hair salon aimed at redefining the entire children’s haircut experience, in 1992. Now, 20 years and multiple salons later, Friedman introduces SoCozy salon formulas for kids – the first ever premium line of hair care products made with the finest ingredients gentle enough for kids. Offering non-toxic products with no parabens, sulfates, phthalates, synthetic color, propylene glycol and free of gluten, wheat and nuts that perform at a salon level with packaging that appeals to kids and parents alike. SoCozy celebrates all hair types and solves a range of common hair care problems faced by children. For more info please visit www.SoCozy.com.