Swarovski to re-open SouthPark Mall boutique with new design

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Swarovski, the leading designer and producer of fashion jewelry and crystal décor objects, is updating its boutique at SouthPark Mall with a new retail design concept. The boutique is located at 4400 Sharon Road in Charlotte, NC and is scheduled to re-open with its new design during the last week of September. The location will offer Swarovski’s full range of fashion jewelry and watches, as well as home accessories and décor objects.

The 1,030 square-foot space will boast Swarovski’s “Crystal Forest” retail design concept, which was created in collaboration with Tokujin Yoshioka, 2007 Design Miami, Designer of the Year award winner. The concept highlights the infinite possibilities of crystal and creates a fresh showcase for Swarovski’s own branded collections. The new retail architecture brings the brand to life in a tangible crystal experience.

“Swarovski’s updated SouthPark Mall location will create a consumer experience that embodies our brand values of innovation and modernity,” said John Heidt, Vice President Retail for Swarovski North America Limited’s Consumer Goods Business.

The design highlights Swarovski’s crystal-cutting expertise, unique craftsmanship, creativity and innovation. Key elements of the new design are:

· A Chrysalis chandelier, which is a beehive-shaped, art installation composed of crystals
· Stainless steel prism exterior that catches light and reflections from outside the store
· A crystal column
· Textured walls featuring reflective white prisms envelop the space to create the illusion of an organic crystal forest
· White lacquer and mirror stainless steel finishes
· A combination of horizontal and vertical showcases featuring LED lighting from various directions
· Play of light on different materials enhancing the sparkle of the store
· Floating window boxes that allow for unique, eye-catching displays of Swarovski’s crystal accessories

The Crystal Forest design concept made its global debut in Tokyo’s prestigious Ginza district in March 2008. In November 2009, Swarovski opened its first Crystal Forest store in the United States on the Magnificent Mile of Chicago’s Michigan Avenue.

Swarovski has more than 240 boutiques in the United States and a global reach with more than 2,200 retail outlets in 120 countries in all major fashion capitals around the world. The crystal company opened its original boutique at SouthPark Mall in July 2003. In addition to its SouthPark Mall location, Swarovski currently has one additional location in Charlotte, NC and two other locations in North Carolina.

About Swarovski
In 1895, Daniel Swarovski, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal jewelry stones. From this beginning that revolutionized the fashion world, Swarovski has grown to be the world’s leading producer of precision-cut crystal for fashion, jewelry and more recently lighting, architecture and interiors. Today, the company, still family-owned and run by 5th generation family members, has a global reach with some 26,100 employees, a presence in over 120 countries and a turnover in 2011 of 2.22 billion Euros. Swarovski comprises two major businesses, one producing and selling loose elements to the industry and the other creating design-driven finished products. Swarovski crystals have become an essential ingredient of international design. Since 1965 the company has also catered to the fine jewelry industry with precision-cut genuine gemstones and created stones. Showing the creativity that lies at the heart of the company, Swarovski’s own brand lines of accessories, jewelry and home décor items are sold through more than 2,200 retail outlets worldwide. The Swarovski Crystal Society has close to 300,000 members across the world, keen collectors of the celebrated crystal figurines. And in Wattens, Swarovski Kristallwelten, the multi-media crystal museum, was opened in 1995 as a celebration of Swarovski’s universe of innovation and inspiration.

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