Tire Intelligence LLC, a market-based services firm, has established an office in Charlotte. The firm recently leased 7,000 sq. ft. at 1910 South Boulevard and expects to hire 30 professionals before the end of the year. Tire Intelligence LLC is a software start-up firm that supports tire manufacturers, retailers, wholesalers and dealers with real time information on the pricing and product offerings of their respective competitors. The company updates such information on a daily basis throughout the country using proprietary software technology. The company chose Charlotte based on several factors: proximity to key customers (tire professionals), quality of family and business life and an active design community. “I worked for Apple and Hewlett Packard for two decades,” says Eric Chaniot, CEO of Tire Intelligence. “During this time, I traveled extensively around the U.S. and the world. Charlotte is a great place to hire talented people. It is centrally located on the east coast, and I really like the city’s vibrant atmosphere. It is a great place to innovate.” Chase Monroe and Jim Thorp of Jones Lang LaSalle represented Tire Intelligence with site selection and lease negotiations. Rhea Greene of Trinity Partners represented the landlord. For job information and additional background on Tire Intelligence, please go to http://tire-intelligence.com.