Twitter Users Giving Back for the Holiday Season

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Ad.ly is a unique Twitter platform that is connecting Twitter users, also known as publishers, with top-tier advertisers allowing for the publisher to make money from ads sent through their Twitter feed.

Ad.ly works when a publisher signs up for the Ad.ly platform and advertisers send them an offer to run four pre-approved, distinctly marked tweets through their stream over the course of seven days. Each publisher simply sets a price that they’d like to be compensated for the ad, then they get the offer from the advertiser and approve whether or not they want to work with that advertiser. Once the publisher has approved the offer, the tweets are automatically sent over the next seven days.

Each user can opt to donate their earnings to a charity of their choice or keep the monies for themselves. Currently celebrity Ad.ly users are using this opportunity to spread the word of their favorite charities, while raising money through their Twitter accounts to donate to these organizations. DJ Samantha Ronson chooses to donate her money to Music Rising, which raises funds to provide instruments to those affected by Hurricane Katrina, while “Heroes” star Greg Grunberg shares his money with Talk About It, a charity aimed at raising awareness for Epilepsy.

“Ad.ly is bridging the gap between advertisers and Twitter users and although we feel that each user should be paid for the content that they are producing on Twitter, we also feel that it is important for these publishers to be able to give back to a charity of their choice.” said Sean Rad, founder and CEO of Ad.ly, “We know that not everyone can afford to donate to the charity organizations that they are most passionate about, so we have found a way to allow them to combine their enjoyment of Twitter with the love of their favorite cause.”

Ad.ly was developed on the basis of allowing Twitter publishers to monetize their Twitter accounts through advertising. The founders consider each publisher as an influencer in their own right and feel that they should be compensated for their time and effort when using Twitter. Currently advertisers such as Nestle, Microsoft, NBC, Universal and Sony are using the Ad.ly platform to connect with their target demographic.

Ad.ly is a privately held company that has recently raised a round of financing from GRP Partners, who have invested in companies like Overture, Bill Me Later, DealerTrack, Costco and Starbucks. For more information on Ad.ly visit www.ad.ly.

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