On May 7th, 2010, luxury denim-lifestyle brand, 7 For All Mankind, will open its first branded retail store in Charlotte. The new store, the brand’s 24th, will be located at The SouthPark Mall – Charlotte’s premiere shopping destination. The 2,100 square foot space is located in the Southpark Mall, situated in the heart of Charlotte, North Carolina. This luxury shopping destination is also home to other high-end brands such as Louis Vuitton, Neiman Marcus and Hermes. Customers will be able to shop the brand’s full assortment of women’s and men’s denim and sportswear, footwear and eyewear. 7 For All Mankind will continue to offer its clientele premium shopping services such as on-site tailoring, refreshments, personal shopping and appointment selling. The Southpark store will feature design characteristics similar to other 7 For All Mankind retail locations but it will also uphold a regional feel. This store design concept focuses on clean architectural lines and industrial elements. The space will feature galvanized steel pipe fixtures that line the perimeter walls, white washed plywood fixtures, and a fireplace fixture clad in Siberian Oak wood planking. A vintage Pucci decorative pendant will be suspended over the chic seating area that includes a pair of vintage “Penta” chairs in steel with original leather-trimmed canvas. “We are very excited to have a branded presence in Charlotte, and we look forward to providing the city’s shoppers an excellent retail experience. Southpark Mall is a top shopping destination, with high traffic and a clientele who loves and appreciates luxury, making it a perfect partner for the brand. It is an A-Plus shopping center and we feel quite confident that 7 For All Mankind fit in well to its already excellent designer boutique line-up,” said Aaron Battista, VP of Retail at 7 For All Mankind. 7 For All Mankind’s premium jeans literally exploded onto the scene in 2000, quickly earning critical acclaim and an immediate following for its innovative use of fits, fabrics, and finishes in denim. During the past decade, 7 For All Mankind has become both an established modern classic for its sophisticated fits as well as a leading trendsetter for its newest fashion washes and designs, collaborating with many prominent designers including Pucci, Zac Posen, Azzedine Alaia, The Great China Wall, and Evan Yurman. Redefining the fashion landscape by merging the worlds of denim and couture, 7 For All Mankind’s fashions continue to make headlines, often featured in many of today’s premier lifestyle and celebrity publications including Lucky, Vogue, Glamour, Cosmopolitan, Marie Claire, Teen Vogue, People, InStyle, Life & Style Weekly and InTouch Weekly. 7 For All Mankind at The Southpark Mall is located at 4400 Sharon Road in Charlotte, North Carolina. Beginning on Friday, May 7th, the store will be open Monday through Saturday from 10am until 9pm and Sunday from 12:30pm to 6pm. About Seven for All Mankind, a division of VF Contemporary Brands, Inc. Seven For All Mankind, a division of VF Contemporary Brands, Inc. is the world’s premiere brand of luxury denim-lifestyle products. Founded in 2000, the Los Angeles based denim brand launched the premium denim craze due to its now famous “fit”. The brand continues to focuses on innovation in fabric, fit and finish. The multi-category brand features denim, sportswear and accessories collections for both men and women. Products can be found in freestanding Seven For All Mankind boutiques, on-line at 7forallmankind.com, luxury department and specialty stores in over 80 countries worldwide. Seven For All Mankind is a wholly-owned subsidiary of VF Corporation. For more information about VF, please visit their website: www.vfc.com. For more information about Seven For All Mankind, please visit: www.7forallmankind.com.