Charlotte Area Resident Wins Big Prize from Jack in the Box

It took three weeks, more than 170,000 mouse clicks and possibly the most new fans ever in 21 days, but Jack has finally met his new biggest fan: David Hughes, from Hickory, North Carolina. Jack in the Box® restaurants and its creative agency, Secret Weapon Marketing, have announced that Hughes is the winner of the “Be a Rich Fan” competition, awarding him with more than $11,500 in nickels.

Hughes was randomly selected among thousands of Facebook users who were already fans of Jack’s or became a fan of Jack’s during the month of October. For each existing and new Facebook fan, Jack made a nickel donation into a money jar, displayed and updated in real time on his fan page. Jack now has more than 283,000 fans, and showed a 280% increase in fans throughout the campaign in October.

“Be a Rich Fan” was one of the latest initiatives in a series of multi-channel advertising campaigns from Secret Weapon reaching Jack’s young fans and cultivating relationships with a wider audience. Ever grateful for the outpouring of support after his bus accident on Super Bowl Sunday in 2009, Jack has fully resumed his responsibilities as CEO and “Be a Rich Fan” was a way to show appreciation for his growing fanbase around the country.

“While this was a campaign to celebrate Jack’s popularity and share some of his wealth, Mr. Hughes definitely showed the most potential as a best buddy for Jack,” said Dick Sittig, Founder & Creative Director of Secret Weapon, which has handled Jack’s marketing efforts for the last 15 years.

Secret Weapon and Jack are continually working on Jack’s acts of philanthropy, most recently rewarding America with free tacos on Tuesday, November 16th. If you haven’t already, watch the “Dentist” spot, where Jack makes the free taco offer under the influence of laughing gas: player_embedded.

For more information on what Jack is up to, visit (search “Jack in the Box”) or For additional information on award-winning creative agency, Secret Weapon Marketing, visit