Jessica Simpson To Kick Off Jeanswear Collection In Charlotte

Jessica Simpson has taken the music, fashion and entertainment industries by storm, and now she’s
taking on Belk Department Stores! Kicking off a national tour of special appearances to promote the
launch of her new Jeanswear Collection, the star will be hosting an in-store signing at Belk South Park,
on September 18, 1-4 pm.

“I am so excited to share the magic of my denim!” Simpson says about the addition of jeanswear to her
eponymous and hugely successful collection. “It is comfortable, affordable, trend-right, and you will look
hot, guaranteed! I am already wearing them and loving them!”

Simpson will meet fans on the 3rd floor, adjacent to her Jeanswear and footwear shop-in-shops with any
$50 Jessica Simpson Collection purchase. Customers will also receive a personalized autograph and gift
bag including a “Layer Me” T-shirt from the new collection and a sample of Jessica’s latest fragrance,
Fancy Nights, while supplies last.

One lucky fan will receive the chance of a lifetime to “Get Styled by Jessica”, winning a Jessica Simpson
Collection wardrobe hand-picked and presented by Jessica herself! Customers can register to win instore
beginning two weeks prior to the event and online at

The line includes four core denim fits – Jegging, Skinny, Boot-cut, and Flare – in a variety of inseams and
washes, ranging from $49 – $69, as well as woven and knit fashion tops and jackets, ranging from $29-
$79. The Jessica Simpson Collection offers consumers fashion forward, contemporary products in over
twenty categories, and is available in over 3000 stores nationwide.

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