Underscoring its reputation as one of the Southeast region’s leading advertising, marketing and public relations firms, Luquire George Andrews (LGA) today announced it has hired Lauren Sammerson as vice president of public relations. The appointment provides additional senior resources for LGA’s clients and supports the agency’s continued growth. As vice president, Sammerson will provide senior-level counsel on the development and execution of strategic public relations initiatives for clients including BB&T and Mölnlycke Health Care. “Lauren has worked on major brands and brings the perfect mix of corporate and agency experience to LGA,” said Judi Wax, LGA’s executive vice president / director of public relations. “We feel fortunate to have her on our growing PR team.” Sammerson brings a wealth of financial services experience to her new role with LGA. Most recently, she worked as a senior communications specialist and corporate spokesperson for Lincoln Financial Group in Greensboro, N.C., where she managed financial communications including mergers and acquisitions, issues management, media relations and foundation relations. Prior to Lincoln Financial, Sammerson was a communications manager for ING DIRECT Bank, overseeing media relations, community sponsorships, financial literacy programs and internal communications to increase product and brand awareness. Her previous agency experience includes working with a leading marketing communications firm in Wilmington, Del. – RT&E Integrated Communications Agency – on brands such as DuPont, General Electric, Delaware Lottery and the YMCA. A graduate of the University of Delaware, Sammerson earned a Bachelor of Arts degree in communications and a Master of Business Administration (MBA). She received her Accreditation in Public Relations (APR) through the Public Relations Society of America (PRSA) in 2004.