Wanted: Charlotte-Area Families Ready to Make a Change – Virtual Casting Call for New Reality Program

Professional Communications, a Matthews, N.C.-based video production agency, announced that it is holding a virtual casting call for a reality-style program titled “Health Crisis in Carolina: Real Families, Real Struggles, Real Solutions.” The agency is looking for interested families in the Charlotte metro region who are motivated to improve their health to participate in the project. Details about the virtual casting call are online at www.ProfessionalCommunications.com and the deadline for submissions is Monday, Feb. 7, 2011.

Professional Communications has been awarded a contract to produce “Health Crisis in Carolina: Real Families, Real Struggles, Real Solutions” on behalf of the Physical Activity and Nutrition (PAN) Branch of the N.C. Division of Public Health. The PAN Branch is addressing the growing obesity rate in North Carolina with a statewide social marketing campaign.

“North Carolina continues to see a rise in the prevalence of obesity and chronic disease,” said Ruth Petersen, MD, MPH, section chief, Chronic Disease and Injury Section, North Carolina Division of Public Health. “One of the best ways to reverse this trend is for people to see how the choices they make and the environments in which they live can be changed. Empowering and enabling real families in everyday situations to ask their schools, worksites and communities to make the healthy choice the easy choice will serve as an example for others to take control of their health.”

“Health Crisis in Carolina” will be a reality-style program in which families from Charlotte, Fayetteville and Wilmington, N.C. will learn to make healthier choices and learn how their environments impact their choices. Cameras will follow each of the three families over the course of one weekend in April. The families will be guided by a health expert as they learn to make healthier choices and to influence the environments where they live, learn, earn, play and pray. The show is expected to be completed and ready for distribution in August 2011.

“We’re excited about the idea of documenting real North Carolinians who want to live healthier lives, but need some practical advice on how to take those first important steps. We’ll be giving these families and our viewers easy-to-follow suggestions from health experts across the state,” said
Wendy H. Gill, producer of “Health Crisis in Carolina: Real Families, Real Struggles, Real Solutions” and co-owner of Professional Communications.

Interested families are asked to create and post a short audition video of themselves on YouTube, explaining why they would like to improve their eating habits and become more physically active. To complete an Audition Questionnaire and submit an audition video, visitwww.ProfessionalCommunications.com and go to “Documentary and TV Programs/Auditioning Now.” Information is also available on Facebook.

In addition to Charlotte, Professional Communications is holding virtual casting calls in Fayetteville and Wilmington, N.C.

About PAN
The Physical Activity and Nutrition (PAN) Branch is housed within the N.C. Division of Public Health, N.C. Department of Health and Human Services. The PAN Branch works to promote increased opportunities for physical activity and healthy eating through policy and environmental change. The vision of the PAN Branch is a healthy North Carolina where people eat smart and move more, reducing disease and improving their daily quality of living. Each day in an individual’s life is filled with physical activity and healthy eating at school, work, faith centers and in the community. More information is available at http://www.ncpanbranch.com.

About Professional Communications
Based in Matthews, N.C., Professional Communications specializes in creative video production and video marketing. More information is available at http://www.professionalcommunications.com/ or by emailing Reality@ProfessionalCommunications.com.