Dots Brings Early Spring Fashion to Charlotte

Local Charlotte fashionistas will have another option for trendy and affordable styles with the grand opening of the newest Dots store. The popular retailer, known to offer affordable women’s apparel and accessories, is now open at University Pointe Shopping Center, 5700 University Pointe Boulevard.

The University Pointe location is the fifth Dots store in the expanding Charlotte market. The new store is a direct result of a growing demand for fast-fashion at an affordable price. In total, the nearly 5,000 sq. ft. store will employ 23 full- and part-time positions in the community.

Shoppers can expect to find a premiere of the new Early Spring collection and fashion trends for the upcoming season. Whether it’s colored denim, bright color blocking or a mix of animal prints, Dots has the styles to prepare shoppers for the rise in temperature in sizes 0-24.

“Spring is one of the most exciting seasons in the fashion industry and we want to help women look and feel their best,” said Jennifer Marrara, marketing manager for Dots. “The new University Pointe store will give us the opportunity to spread our fashion knowledge while providing the opportunity for even more fashion-forward women to have access to the trends they want at an affordable price.”

Dots is the best kept secret among trend-savvy, price-conscious women for career, casual and club apparel and accessories. Currently, Dots has over 400 stores in 28 states. To find out more about the University Pointe location and download coupons from the grand opening, visit>