Bank of America Announces Underwriting of Ken Burns’s Baseball Film “The Tenth Inning,” Premiering This September on PBS

Bank of America today announced its support of Ken Burns’s “The Tenth Inning,” which debuts September 28-29 on PBS and is the much anticipated sequel to the landmark 1994 documentary, “Baseball.” As the sole corporate underwriter of the film – and Official Bank of Major League Baseball(TM) and sponsor of nine MLB clubs – Bank of America will utilize its relationship with Burns, and its long-standing support of America’s national pastime, to provide opportunities for children in three iconic baseball cities to enjoy a unique experience with the filmmaker.
Bank of America will leverage its MLB local club sponsorships to give kids from nonprofit organizations in Chicago, New York and Boston the chance to either experience the thrill of attending game at an MLB ballpark, or attend a private screening of “The Tenth Inning.” In conjunction with the game or screening in each market, the children will meet Burns and be able to quiz him about his upcoming film. The first such activity occurs tomorrow, when 12 local students – who are winners of an essay contest about baseball – will attend the Chicago Cubs game at Wrigley Field and receive a special visit from Burns.

“Baseball truly exemplifies America’s collective spirit and sense of potential; and there are few better storytellers of this great game than Ken Burns,” said Anne M. Finucane, Global Strategy and Marketing officer, Bank of America. “Our investment in ‘The Tenth Inning’ is helping Ken Burns create for baseball fans another world-class film that celebrates the game and captivates audiences.”

Immediately preceding the PBS broadcast of the film, Bank of America will air a customized version of its 30-second TV spot, entitled “Stitching,” which debuted during the 2010 Major League Baseball(R) All-Star Game last month. The version for “The Tenth Inning” will culminate with a voiceover that references Bank of America’s proud support of the film.

“Bank of America’s involvement in this film really excites me because they’re using it as an authentic vehicle to celebrate the company’s long-standing support of America’s national pastime with their associates, customers and community partners – many of whom are interested in seeing the ‘The Tenth Inning,'” said Burns. “I am especially proud to have Bank of America’s backing for this film because its history is so intertwined with the history of baseball.”

Bank of America and Baseball

Bank of America’s history with baseball dates back to the late 1880s, when the bank first sponsored employee baseball teams in Washington, D.C., and in the ensuing years in Massachusetts, Illinois, California, and other states. That heritage of support for baseball continued at Bank of America for more than 100 years through sponsorships, promotions, advertising, charitable donations and other programming that has been preserved in photographs and items in the company’s archives. Today, Bank of America is the Official Bank of Major League Baseball(TM), and a proud sponsor of the Atlanta Braves, Baltimore Orioles, Boston Red Sox, Chicago Cubs, Los Angeles Dodgers, New York Yankees, San Diego Padres, San Francisco Giants and St. Louis Cardinals, along with dozens of Minor League(TM) clubs. Bank of America is also recognized as a leading financial advisor across the global sports landscape, and the bank’s Sports Finance and Advisory Team helps to set opportunity in motion for owners, leagues and franchises by addressing their full range of financial needs.

Bank of America began its support for Ken Burns on PBS with “The War” in 2007 and continued in 2008 with “The National Parks: America’s Best Idea.”

Bank of America

Bank of America is one of the world’s largest financial institutions, serving individual consumers, small- and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 57 million consumer and small business relationships with 5,900 retail banking offices, more than 18,000 ATMs and award-winning online banking with 29 million active users. Bank of America is among the world’s leading wealth management companies and is a global leader in corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 4 million small business owners through a suite of innovative, easy-to-use online products and services. The company serves clients through operations in more than 40 countries. Bank of America Corporation stock (NYSE: BAC) is a component of the Dow Jones Industrial Average and is listed on the New York Stock Exchange.

“The Tenth Inning”

“The Tenth Inning”tells the tumultuous story of America’s national pastime from the early 1990s to the present day, introducing an unforgettable array of players, teams and fans, celebrating the game’s resilience and enduring appeal, and showcasing both extraordinary accomplishments and devastating losses and disappointments. The film highlights dramatic developments that transformed the game. “The Tenth Inning” is a production of Florentine Films and WETA Washington, DC. Directors: Ken Burns and Lynn Novick. Writers/producers: David McMahon, Lynn Novick and Ken Burns. Editor: Craig Mellish. Additional editing: Erik Ewers. Cinematography: Buddy Squires, with Allen Moore and Ken Burns. Narrator: Keith David.

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