Charlotte-Based Food Tech Startup Grocery Shopii Sees Success on a National Scale
Katie Hotze, a digital marketing professional who most recently worked for a Fortune 200 company, used to go grocery shopping with recipes she had ripped out of her favorite food magazines, turning their ingredients into leisurely weeknight meals. A few years later, with the added responsibility of cooking for her young children and the shift to getting her recipes mostly online, Hotze found the process of virtual meal planning and grocery shopping to be frustrating and tedious. So she created Grocery Shopii. The Charlotte-based tech startup she founded and launched in 2019 uses machine learning to fuel online grocery shopping,
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